Privacy Policy for The Brand Clarity Coach

Effective Date: 25th April 2025
Last Updated: 25th April 2025

At The Brand Clarity Coach, your privacy matters. This Privacy Policy explains what personal information we collect, how it’s used, your rights under applicable laws including the General Data Protection Regulation (GDPR), and how we keep your data safe.

1. Who We Are

The Brand Clarity Coach is a paid AI-powered assistant designed to help business owners and marketers with brand strategy and content development. It is owned and operated by Forest Branding and Digital Media Limited, based in the Republic of Ireland.

If you have questions, you can contact us at:
Email: hello@theforest.ie

2. What Information We Collect

We may collect and process the following types of data when you use The Brand Clarity Coach:

  • Contact Information (e.g. name, email address)

  • Payment Information (processed securely via third-party payment providers — we do not store card details)

  • Uploaded Files & Input Content (e.g. brand guidelines, strategy documents, or text you enter)

  • Usage Data (e.g. analytics on tool use, interaction history)

  • Technical Data (e.g. browser type, IP address, device identifiers)

3. How We Use Your Data

We use your data to:

  • Provide and personalise access to the AI assistant

  • Improve the tool’s accuracy and performance

  • Communicate with you about your purchase or account

  • Fulfill legal and contractual obligations

  • Monitor for misuse or violations of Terms

We do not use your data for marketing without your explicit consent and never sell your data to third parties.

4. Legal Basis for Processing (GDPR)

We process your data under the following lawful bases:

  • Consent – when you voluntarily provide personal data

  • Contractual Necessity – to provide services you have paid for

  • Legal Obligation – to meet compliance or regulatory duties

  • Legitimate Interests – to operate and improve our services

5. Data Sharing

We only share data when necessary and with:

  • Service Providers (e.g. OpenAI for AI functionality, Squarespace or similar for payment processing)

  • Legal Authorities (only if required by law or to protect our rights)

All partners are contractually bound to protect your data and comply with applicable privacy regulations.

6. Data Retention

We keep your data only as long as necessary for the purposes for which it was collected, or as required by law. Uploaded content is not stored permanently unless necessary for ongoing support or performance improvements.

7. Your Rights

Under GDPR and similar laws, you have the right to:

  • Access the data we hold about you

  • Request correction or deletion of your data

  • Object to or restrict certain processing

  • Withdraw consent at any time (where applicable)

  • Lodge a complaint with your data protection authority

To exercise these rights, email: hello@theforest.ie

8. Data Security

We take data protection seriously. Measures include:

  • SSL encryption

  • Limited data retention

  • Access controls and monitoring

  • Partnerships only with GDPR/CCPA-compliant providers

However, no system is 100% secure — please take care when sharing sensitive information.

9. International Transfers

If your data is processed outside the EU/UK, we ensure it is protected under Standard Contractual Clauses (SCCs) or equivalent safeguards to maintain GDPR compliance.

10. Children's Data

This tool is not intended for use by children under 16. We do not knowingly collect data from minors.

11. Changes to This Policy

We may update this policy from time to time. Significant changes will be communicated via email or website notice.

12. Contact

If you have any questions or concerns about how we handle your data, contact:
Email: hello@theforest.ie
Address: Dunmore East, Co. Waterford, Ireland.